Michael Gullan | Co-Founder and Managing Director | G&G Advocacy | mail me |
Over the past 20 years, the human attention span has rapidly decreased from 12 seconds to eight seconds, according to a Microsoft study[1].
A short attention span has huge implications on how effectively an individual retains information. And it impacts an organisation’s approach to upskilling their employees and other stakeholders, to give their business a competitive edge.
What’s more – almost half of South African Millennials are employed and Gen Z’s are slowly entering the workforce. Growing up in a digital age influences the way they consume content and the way they learn, and it’s important for organisations to adapt to this, especially their learning and advocacy strategies.
We’ve seen how businesses have to change the conversation to meet the needs of Millennials and Gen Z’s. For organisations to not be left behind, they need to engage with their younger workforce in ways that resonate and empower them. This includes how they learn and upskill their various stakeholders.
More than a buzzword
Microlearning isn’t a trend. It is a digital learning methodology that delivers valuable and insightful information in bite-sized and easy-to-digest modules. Microlearning is strategically designed to allow employees to complete and assimilate one learning objective at a time.
Microlearning is not restricted to professional learning, it can also impact an individual’s ongoing, continuous learning, as the success of the popular TED Talks shows.
Here are three ways microlearning can benefit a business:
- Affordable and scalable
Microlearning is targeted, strategic, short and tailored ‘learning moments’ to suit organisations’ needs and budgets. It’s highly interactive, accessible from all devices and provides a rewarding digital experience for employees.
As business processes and industry insights evolve, it’s essential to communicate these changes and upskill teams in a seamless manner. Microlearning will assist businesses to keep learning information relevant, updated and to be able to update it as need be, with no disruption to the learning process.
- Utilising rich media
Microlearning offers employees an opportunity to…
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Read the full article by Michael Gullan, Co-Founder and Managing Director, G&G Advocacy, as well as a host of other topical management articles written by professionals, consultants and academics in the October/November 2020 edition of BusinessBrief.
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