The Ultimate Idea Worth Spreading
By Chris Anderson
From the bestselling author, media pioneer, and curator of TED, an inspiring book about one of humankind’s defining but overlooked impulses, and how we can super-charge its potential to build a hopeful future.
Recent years have been tough on optimists. Hopes that the internet might bring people together have been crushed by the ills of social media.
Is there a way back?
Chris Anderson, the head of TED, believes that we can turn outrage back into optimism. It all comes down to reimagining one of the most fundamental human virtues: generosity. What if generosity could become infectious generosity?
Consider:
- how a London barber began offering haircuts to people experiencing homelessness – and catalysed a movement.
- how two anonymous donors gave $10,000 each to 200 strangers and discovered that most recipients wanted to ‘pay it forward’ with their own generous acts.
- how TED itself transformed from a niche annual summit into a global beacon of ideas by giving away talks online, allowing millions access to free learning.
In telling these inspiring stories, Anderson offers a playbook for how to embark on our own generous acts – whether gifts of money, time, talent, connection, or kindness – and to prime them, thanks to the internet, to have self-replicating, world-changing impacts.
About the author
Chris Anderson has been the curator of TED since 2001. His TED mantra – “ideas worth spreading” – continues to blossom on an international scale, with some three billion TED Talks viewed annually. He lives in New York City and London.