Digital marketplaces – catalysts for SME growth?
Today, 21 AUGUST is World Entrepreneurs’ Day, a day when people who start their own businesses are celebrated globally. One of the biggest make-or-break factors for small to medium sized businesses is creating and maintaining a strong online presence.
Better research utilising technology
Picture this, it’s 1975 and paper diary research is state-of-the-art when conducting FMCG brand research. It’s now 2018, with exponential advances in technology and statistical methods available to the research industry, and yet in some circles, archaic diary surveys are still being implemented.
It’s all about the customer journey
Modern businesses now have many more channels through which they can interact with their customers. However, this requires a major effort from the entire company. When all these channels work together perfectly, the result is a perfect customer experience (CX).
In-store radio and audio solutions hit the right note
The impact of music on consumer behaviour is well-known with research showing that consumers shop for longer, spend more money and have an enhanced shopping experience if they’re exposed to music. Many local and international retail and restaurant brands are implementing bespoke in-store music and audio solutions to create a more fun, welcoming and brand-specific experience. There are reasons why in-store music makes sense.
The buzz of biz jargon
Have you ever sat in a meeting where the person who threw around the most jargon, who managed to build in the most buzzwords into every conversation, was perceived as the hottest property, the flavour of the month! To help you navigate through this minefield of buzzwords, to keep you at the top of your game, we offer some insights into some new and some not so new uses of jargon which continue to populate our many conversations at the office, extending after hours into our social lives.
The post humour society
It’s the era of living in fear of saying the wrong thing at the wrong time. So be prepared as the history of reputational damage is littered with the debris of bad choices, poorly worded tweets and terrible articles.
Readership | PAMS introduces AIR and CORE?
Consumers are interacting with media content in more sophisticated ways, accessing content on multiple devices, and at any time. In light of this, a new reading currency was required to achieve an accurate measurement of reading behaviour across multiple platforms to enable the buying and selling of advertising.
Where will GDPR & POPIA leave digital marketing?
The EU’s General Data Protection Regulation (GDPR) officially came into force on 25 May, followed by its local cousin, POPIA in the second or third quarter of the year. You may be feeling this already – who hasn’t received a flood of Privacy Policy and Data Protection Policy updates from around the world. Both GDPR and POPIA are set to dramatically change the way South African organisations do business – especially how personal data is handled and stored.
Has business lost the human touch in customer experience?
Even as technology improves and automation becomes more prevalent, most consumers globally still prefer human interaction. People engage daily with apps, self-service checkouts, websites and the like. But the minute something goes wrong they want to talk to a person.
PAMS is validated and live
After a period of intense data validation, The Publisher Research Council (PRC) is pleased to announce that the first ever Publisher Audience Measure Survey (PAMS) is live and available to all research and software bureaus. The data researches titles and brands.