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Higher demand for premium products

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A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles; this despite economic limitations where only 50% of the population believe that they are financially better off than five years ago.

REWARDS ON THE GO!

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Today, rewards programmes are nothing extraordinary. Over the years we’ve seen an increased uptake in various programmes. And as consumers get savvier about how...

Digital revolution futile without a customer focus

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As the digital industry, we are the custodians of change. We introduce the tools that have the potential to bring exponential levels of growth, efficiency and engagement to our businesses. However, digital alone is not the cure-all for every business problem. In order for digital to succeed in today’s climate, it has to be keenly focused on consumer and employee needs.

Stringent measures to manage media costs

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A major cause for concern is brewing in the South African media, advertising and communication industry. A trend that was recently blown wide open...

GET THE BEST VALUE FROM MODULAR FUNCTIONALITY

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Technology underpins much of the functionality of any contact centre, from multi-channel communication methods and web-chat routing to automated outbound dialling and interactive voice...

INTELLIGENT CUSTOMER INTELLIGENCE

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Customer intelligence is an essential part of being able to provide excellent communication across a variety of channels – the more a company knows...

DRIVING DIGITAL MARKETING LEADS

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Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s where the action stopped....

CAN RETAILERS STAY AHEAD?

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There is a retail evolution where mass market, ‘one size fits all’ strategies no longer cut it and bigger retail stores are not perceived...

Future shape of Africa’s entertainment and media industry

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The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).

RECESSIONARY BRAND BUILDING?

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Marketers are facing challenging decisions and trade-offs when it comes to building and sustaining their brands during these recessionary times. South Africa is teetering on...

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