Sponsoring sport is good for business, on and off field
The Rugby World Cup hosted by Japan is almost coming to an end. The final will be played this Saturday at the International Stadium Yokohama. The Bokke have made it to the final and will be playing against our northern hemisphere rival, England.
Broadcast media – future of audience measurement
The media industry in South Africa has long relied on world-class research as the foundation for effective decision-making. As the industry continues to transform, we are dedicated to ensuring our audience measurement systems keep pace, providing stakeholders with the insights they need to thrive.
8 in 10 Gen Z want to pay more for brands...
New proprietary research reveals how brands can communicate and collaborate with this hyper-informed generation. Accounting for one third of the global population, Generation Z have a collective disposable income expected to reach $33 trillion over the next decade.
Steps to collecting proper data for a company
In today’s corporate world, data is power, and for a business strategy to be worthwhile, it must be supported by substantial data. Moreover, without research, it will be difficult for organisations to identify areas of improvement.
Measuring OOH attribution – a guide to boosting brand lift
Measuring attribution has been a long-term challenge for the media industry across the ecosystem, both online and offline. Relying on simple attribution models that often overestimate the impact of direct response ads – such as those that include call-to-actions like "click here" or "buy now"– ignore the myriad influences on the consumer journey.
Quick and easy SEO tips for small business websites
You’ve built a website for your small business, and you’re justifiably proud of how professional it looks, how well it tells your brand story, and how wonderfully it showcases your products and services. Now, the next step is to get as many people as possible to visit it so that you can start engaging with them and grow your business.
Strategy in advertising is like a nerve – invisible but essential
In the world of advertising, strategy is often overlooked because it operates behind the scenes. Yet, much like the human nervous system, it plays a critical role in ensuring everything functions smoothly. The nervous system transmits signals that enable movement, sensation and reflexes, keeping the body in sync and responsive.
Creating conversions through omnichannel conversations
In a dynamic world dominated by digital interaction, the power of connection is undeniable. The modern business landscape demands a profound understanding of omnichannel conversations as a key player for success.
The state of media inflation in South Africa
Inflation around the world is a hot topic as many countries struggle with increases in inflation on consumer goods. This has put a spotlight onto the 'cost of living' topic and how it affects inflation in the media industry.
Frontline workers – shaping engagement strategies
The experiences of frontline workers are reshaping how companies handle employee engagement, communication and empowerment in a time where work is becoming more dispersed.
