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CUSTOMER EXPERIENCE A TWO-WAY STREET

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Customer experience management has traditionally been about customers being able to rate a business based on their interaction, or a business gathering information to...

CRM PAY-OFF?

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Customer Relationship Management (CRM) traditionally has one of the lowest adoption rates because it is not necessarily seen as a key business application. However,...

MARKETING TO AFRICA’S YOUTH: FLY OR FAIL

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Today’s youth have a voice and are not scared to use it. The problem is we’re not listening. We should be. The global youth market...

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