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GET THE BEST VALUE FROM MODULAR FUNCTIONALITY

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Technology underpins much of the functionality of any contact centre, from multi-channel communication methods and web-chat routing to automated outbound dialling and interactive voice...

INTELLIGENT CUSTOMER INTELLIGENCE

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Customer intelligence is an essential part of being able to provide excellent communication across a variety of channels – the more a company knows...

DRIVING DIGITAL MARKETING LEADS

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Sales and marketing have been playing broken telephone. Traditionally, marketing campaigns ended with delivering leads to client – and that’s where the action stopped....

CAN RETAILERS STAY AHEAD?

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There is a retail evolution where mass market, ‘one size fits all’ strategies no longer cut it and bigger retail stores are not perceived...

Future shape of Africa’s entertainment and media industry

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The Internet, video games, television, and filmed entertainment segments of sub-Saharan Africa’s entertainment and media industry are projected to continue to grow, but the publishing industry is having to work very hard to make any headway, according to PwC’s (www.PwC.com) Entertainment and media outlook: 2016 – 2020 report (South Africa – Nigeria – Kenya).

RECESSIONARY BRAND BUILDING?

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Marketers are facing challenging decisions and trade-offs when it comes to building and sustaining their brands during these recessionary times. South Africa is teetering on...

CULTURE KEY

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While many organisations put enormous resources and effort into building their brands and reputations – as they should - they often pay insufficient attention...

CUSTOMER EXPERIENCE A TWO-WAY STREET

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Customer experience management has traditionally been about customers being able to rate a business based on their interaction, or a business gathering information to...

CRM PAY-OFF?

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Customer Relationship Management (CRM) traditionally has one of the lowest adoption rates because it is not necessarily seen as a key business application. However,...

MARKETING TO AFRICA’S YOUTH: FLY OR FAIL

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Today’s youth have a voice and are not scared to use it. The problem is we’re not listening. We should be. The global youth market...

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