Marketing & Selling

The devastation caused by the coronavirus has impacted every aspect of our lives, including how we shop. South Africans, historically cautious about shopping online, but faced with the realities of lockdown restrictions, turned to online shopping in unprecedented numbers since the start of 2020.

PRISA welcomes PRCA’s decision to expel Bell Pottinger for unethical conduct. The Public Relations Institute of Southern Africa (PRISA) acknowledges the Public Relations and Communications...

From video games and live streaming, to advertising and internet consumption, we looked at where consumers are spending their time and money in the latest industry insights from the Africa Entertainment and Media Outlook 2022-2026.

People’s safety concerns about transmission through contact has resulted in COVID-19 becoming a catalyst for the adoption of cashless payments globally and even more so in South Africa, with the disruption expected to effect lasting changes in the way people transact with cards and cash.

Study shows more than 85% of surveyed South African shoppers say retailers need to get better at giving them the products, service and experience they want. South Africans surveyed form part of a study of over 30,000 global online consumers from 18 countries. 

Once upon a primetime, advertising had its place. It was neatly slotted between soapies on TV or nestled between the pages of your favourite magazine. Sure, it interrupted, but in a predictable, acceptable, run-of-the-mill kinda way. Then the internet age arrived. Along with it came borderless content and collapsing licensing windows.

E-commerce, e-tail or online shopping – whatever you call it, its adoption among South Africans has almost reached ubiquity, sitting steady at 6% of the total retail pie (on and offline purchasing), with 86% of online consumers (49% of which have a household income of less than R10,000.00 per month) reporting that they have purchased online. This is according to the sixth annual South African Customer Experience Report.

The Africa’s entertainment and media industry is expected to outpace global growth in the next five years, driven by internet advertising and streaming services.

Most of a company’s business comes from existing customers. Keeping those customers loyal to the brand at a time when there are so many alternatives to choose from is something every organisation is struggling with. Considering that 80% of customers are willing to pay more for a better experience, it seems that the solution is staring business leaders in the face.

Digital self service should be a no-brainer for any organisation operating in today’s business environment. It is, after all, what customers want. Research shows that more than two-thirds of customers prefer self-service over talking to a customer representative.