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SOCIAL MEDIA

Brands

ORM helps marketers turn crises into opportunities

Gordon Geldenhuys - Online Reputation Management Product Manager - Acceleration Media

Many marketing managers barely pay attention to social media until a real crisis hits their brands. At that point, they'll rush into action with no real plan or strategy behind the frantic tweets and Facebook posts they send out in response to the rapid spread of untrue rumours or angry complaints across social networks.

Shaping Brands in 2012

Dr Inka Crosswaite - Cultural Insights Specialist - Added Value inka

‘Autonomy’, ‘recognition’, ‘freedom and discovery’, ‘belonging’, ‘more global, more local’, ‘identity blur’, ‘new consciousness’, ‘vitality’, ‘wired world’ and ‘take a stand’ – 10 phrases that South African brand owners should pay serious attention to as they hold the key to current shifts in consumer attitudes and behaviour.

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