Harvard Business Review on Reinventing Your Marketing
Harvard Business Review
ISBN: 978 1 4221 6255 2
R285.00
Stop pushing products--and start cultivating customer relationships. Here are 10 inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: figure out what business you're really in, collaborate with customers to meet current and future needs, create products that perform the jobs people need to get done, get a bird's-eye view of your brands' strengths and weaknesses, tap a market that's larger than China and India combined, deliver superior value to your B2B customers, and end the war between sales and marketing.