Harvard Business Review
ISBN: 978 1 4221 6252 1
R285.00

How do you keep your customers coming back-and get them to bring others? Here is a collection of best practices and ideas for making your customers loyal and profitable--but don't have time to find them--this book is for you. Here are nine inspiring and useful perspectives, all in one place. This collection of HBR articles will help you: turn angry customers into loyal advocates, get more people to recommend you, boost customer satisfaction by satisfying your employees, focus on profitable customers--whether they're loyal or not, invest in the right CRM technology for your business, mine customer data for more effective marketing, and increase your customers' lifetime value.