Organisations hesitant to fork out the extra cash and effort needed to start complying with the Protection of Personal Information Bill should consider the significant international trade implications of noncompliance.

The PPI bill, aims to regulate every step of data processing relating to personal information from collection to destruction. It also seeks to bring South Africa in line with global legislation regulating personal information, thereby facilitating international trade. Several countries and regions have strict privacy legislation in place. These include one of South Africa's biggest trading partners, the European Union and Australia. South Africa must ensure that it stays aligned with the international regulation landscape to avoid losing out on trading opportunities.

Noncompliance to these international privacy laws will certainly be a barrier to trade.Organisations should not risk an unnecessary hindrance to international trade caused by abandoning privacy laws, especially when we consider the potential negative impact South Africa will experience following the current Eurorpean Economic crisis - noncompliance would just be one more obstacle that prevents financial growth.

The Bill was updated on 19 October 2011, and the eight core principles have remained unchanged :

• Process personal information in a legal and reasonable manner.
• Only process personal information for a specific, explicitly defined and lawful purpose.
• Take steps to ensure that the data subject is aware of that purpose.
• Ensure that any further processing of personal information is compatible with the stated purpose of collection.
• Ensure that personal information remains complete and accurate
• Notify the data subject and the regulator that you are collecting personal information and record the purpose of collection.
• Protect the security and integrity of personal information.
• Provide for data subject participation in the collection of personal information to ensure purpose, accuracy and relevance.

When the Bill does become an Act, organisations will be given a year in which to comply.

Considering the extensive steps an organisation will need to undertake to become compliant, a year will likely be inadequate time. Almost every aspect of business will need adjusting including financial systems, administration, human resources and archiving.

This full compliance procedure could typically take up to three years. Organisations must to act now if they are to comply. They need to start strategising about how they can implement these changes to meet the regulations without extensive cost to their businesses and, importantly, to ensure that the changes they institute are going to add value to their companies.

It is possible to add tremendous value to their business if they know how to strategically apply the legislation that will be laid out in the Act.

Looking at the principles of the Act as a lifecycle of personal information, the collection, processing and specific use of data is an opportunity for companies to begin a fresh relationship with their customers and engage with them in new and exciting ways, fostering new relationships.

The requirement for archiving and destruction of information might seem drastic on the surface, but it also offer businesses opportunities and cost reductions as they travel the road to compliance.

Organisations will be able to streamline their archiving systems as well as conduct long overdue data processing and records management processes. Simultaneously, data cleansing and updating will be possible. From a strategic perspective, organisations will have the opportunity to think purposefully about what they want to gain from their customer insights and use those insights fully, via data analytics.

Ultimately, although PPI is still only a Bill, we believe that it is only a matter of three to six months before it is legislated. The certainty of this means companies need to get their strategic plans in place to ensure they don't lose out on international trade opportunities or fall behind on local competitive business.